The goal of the Harsh Collective is to inspire a new era in the art world. We mediate and build genuine relationships between the artist, the art world, and the viewer. We want to demystify the inner workings of the market, allowing the artist to be at the forefront – bringing attention to their process, their inspiration, their story.
Harsh Collective aims to put the artist at the center of the art world. We partner with Fairchain to offer artists the opportunity to receive royalties as their artwork increases in value. We are an advocate for artists, fostering a relationship that helps to attain their desired career trajectory. We are continually reassessing how best to serve our artists and increase their visibility in the art world.
Galleries tend to be intimidating spaces with little information available, and it may feel as though one must be a buyer to really engage. Our intention is to provide any viewer, whether an art historian or a casual passerby, with as much information as they wish, as well as the opportunity to explore without our intervention if they so choose. No one should feel as though they can’t enjoy a work without some deep scholarly understanding, so we are happy to converse about anything from the facts and figures of a work to your gut reaction. Harsh Collective is a gallery that welcomes all art lovers, and aims to create a collective understanding of the artist behind the art.
Harsh Collective aims to establish enduring connections between visitors, artworks, and artists. Through events, workshops, and eventually an in-house speakeasy, we hope to create a space in which relationships are fostered between guests, whether over a drink, a song, or a palette and paintbrush.
Growing up in a family of artists, Etta Harshaw cultivated an appreciation and keen eye for fine art from a young age. Her grandparents were both artists in New York City, advocating for the support of Soho Artist In Residence laws in the 1970s. Following the sale of her grandparents' New York City property, Harshaw was bequeathed a once-in-a-lifetime opportunity—to utilize these funds to continue her grandparents' vision of supporting emerging artists in the city.
Cutting her teeth in the gallery and design space, Harshaw met the like-minded Juliette Eberle. After working with Eberle and discussing the goal of reimagining the contemporary gallery, Harshaw actualized this dream by taking business courses in her senior year of college. She developed a business plan using her concept for projects in her classes. After graduating, Harshaw founded Harsh Collective to support artists' voices in New York and provide a cultural hub and platform for contemporary artists to share their unique vision with art admirers and collectors of all levels. To scale Harshaw’s vision, her first step was to bring on colleague and friend Juliette Eberle to support the gallery’s continuous growth and manage operations.
With Harshaw’s formal background in fine art and graphic design, along with Eberle and her experience in the art industry, the two art historians made a creative and inclusive community at Harsh Collective. The pair continues curating and designing bespoke exhibitions for emerging and historically underrepresented artists.
Founder, Creative Director
Education: University of Southern California
Favorite Art Movement: Expressionism, Baroque
Favorite NYC Museum: Neue Gallerie or MoMA
Education: University of Virginia
Favorite Art Movement: Eccentric Abstraction
Favorite NYC Museum: The Whitney and The Guggenheim
Harsh Collective is committed to facilitating accessibility and usability of its website, https://www.harshcollective.com/, for all people with disabilities. We are working to implement digital accessibility standards in accordance with the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG) 2.1 Level AA and the revised 508 Standards developed by the United States Access Board. Our efforts to create an optimally accessible digital experience are ongoing. If you have specific questions or concerns about the accessibility of a particular web page on https://www.harshcollective.com/, please contact us at firstname.lastname@example.org. To report a website accessibility issue, please specify the web page in your email, and we will make all reasonable efforts to make that page accessible for you.